PLR : Private Label Rights

Private label rights is a concept similar to reselling, but the merchant is permitted to modify the product to fit his or her needs. Typical PLR products are articles, reports, eBooks, and autoresponders. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it. It is typically used in online affiliate marketing systems.

Quality varies among PLR providers. Some content needs to be rewritten because the writing itself was poor, possibly written by a foreign speaker, or the content is inaccurate.

While Private Label Rights allow the purchaser to modify the content, the right to modify and redistribute PLR is not always limitless. Each provider will have different rules. Some require the buyer to modify the PLR content, while others do not. Possible restrictions include:

    * Posting the PLR content at Article Directories
    * Using it as website content
    * Breaking it up into blog posts
    * Bundling it and selling or giving it away as bonuses
    * Posting it in ezines/autoresponders
    * Using it as a marketing article
    * Referring to it as research already done; Base new content from it
    * Using it to create an E-Report/E-book with affiliate links
    * Using the information to provide free link exchange articles with similar sites

These restrictions are meant to limit the overall supply of content. PLR-providers have their own sales limit; only allowing a set number of PLR-resellers to purchase a particular package. If too many PLR-resellers use or sell the content, it becomes valueless.